The vision for the Wuxly Movement was born out of love. In 2012, pro-football player James Yurichuk moved back to Toronto from British Columbia. James quickly realized that he needed to buy his girlfriend Daniela her first winter coat, as she was immigrating to Canada from a more temperate Brazil. In his search for the perfect parka James could not find anything that matched their values.
Noticing the quality of Canadian made jackets, James saw an opportunity to evolve from Canada’s rich manufacturing heritage by utilizing innovative and sustainable fabrics, while peacefully leaving animals out of the equation.
James approached Anthony DeBartolo, his best friend and Master Tailor to help with design and fit. Together they created the first vegan Wuxly parka with the intent to keep Daniela warm and in Canada. The parka worked. Daniela settled in Toronto and married James in the dead of winter the following year.
James and Anthony continue to make jackets that enable people to #livewarm in both body and soul.
WHAT MAKES WUXLY MOVEMENT A GREAT COMPANY
Wuxly Movement is a Canadian apparel brand founded on love and the philosophy that we can be kinder to our planet. Our mission is to inspire our community to live warm in our coats and in everyday life. In addition to performance and style, our ethical products are the work of Canadian experts, crafts-people, and industry leaders dedicated to excellence. Through the unique combination of innovative, sustainable and animal-free materials, Wuxly Movement designs quality outerwear to help people #LiveWarm.
MADE IN CANADA
What’s a parka without it’s Canadian heritage? A Wuxly parka is inspired by Canada’s rich history in manufacturing, making quality and super warm garments that will last for many seasons. Our dedication at Wuxly is to reshore manufacturing by producing locally with experts in our community. Manufacturing locally means our Canadian craftspeople have a safe work environment and are being treated with respect and warmth. The people who make our apparel are just as important as those who wear our products; the Canadian way.
We are dedicated to rebuilding our national tradition of craftsmanship and quality within Canada. Our Canadian apparel is crafted with care by Canadian experts and designed to last for years to come. It’s our focus to make innovative and stylish designed modern classics fit for any climate. We pride ourselves on being Canadian made with nods towards traditional parkas. Using the latest in innovative fabrics, materials and styles our quality crafted outerwear respects our heritage intermixed with sustainability for the future.
From the beginnings of Wuxly we have been dedicated to peacefully leaving animals out of our products. While Canadian parkas are traditionally made with fur and feathers, our team at Wuxly is committed to using superior and sustainable, animal-free materials without compromising warmth. With our love for nature and technology, we have found a unique combination of innovative materials that insulate and style our outerwear. We believe we can have it all, protecting animals, helping our planet and keeping people warm.
More about Wuxly Movement
Year Founded: 2014
Company size: 51 - 200 employees
Industry: Apparel & Fashion
Specializes in: Winter Fashion
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